About me

As a multidisciplinary creative leader, I specialize in building creative content that’s both strategically grounded and culturally relevant. I’ve developed visual identities—that span entire ecosystems that stretched from TV to TikTok—and crafted social media playbooks that define how brands show up across platforms. My background as a designer, art director, and content creator gives me a 360° view of the creative process, and I’ve led cross-functional teams with systems that keep everything running smoothly and efficiently. Whether it’s concepting high-impact video, translating briefs into strong ideas, or presenting compelling creative to stakeholders, I bring strategy and storytelling together to drive results.